{"id":556,"date":"2016-01-08T14:00:33","date_gmt":"2016-01-08T13:00:33","guid":{"rendered":"http:\/\/newskontor.walterstestseite.de\/?page_id=556"},"modified":"2016-05-09T23:28:51","modified_gmt":"2016-05-09T21:28:51","slug":"medienarbeit","status":"publish","type":"page","link":"https:\/\/www.news-kontor.de\/en\/medienarbeit\/","title":{"rendered":"Media relations"},"content":{"rendered":"
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\"Newskontor<\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div>
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The aim of media relations is to anchor our clients' messages and topics in the editorial environment.<\/b><\/p>\n

It serves to position a brand, sharpen the profile of a company, and establish credibility. We use all channels for this purpose: Daily and weekly newspapers, trade and consumer magazines, TV and radio, online media and social communities.<\/p>\n

We start by defining the communication strategy: we analyze the status quo of the market position and image and take a close look at the information available in the company. On this basis, we develop the communication goals and show how to achieve them. Communication must contribute to the corporate objectives.<\/p>\n

We use various instruments for implementation:
\n\u2013 Continuous topic management
\n– Interviews
\n\u2013 Guest contributions
\n\u2013 Press releases
\n\u2013 Editorial visits
\n\u2013 Interviews\/press conferences
\n\u2013 Roundtable discussions
\n\u2013 Participation in special topic supplements
\n\u2013 Development of surveys and studies<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t

<\/div>\r\n\r\n\t<\/section>\r\n\t\r\n\n<\/div>","protected":false},"excerpt":{"rendered":"Medienarbeit hat das Ziel, die Botschaften und Themen unserer Kunden im redaktionellen Umfeld zu verankern. Sie dient dazu, eine Marke zu positionieren, das Profil eines Unternehmens zu sch\u00e4rfen, Glaubw\u00fcrdigkeit herzustellen. Dazu nutzen wir s\u00e4mtliche Kan\u00e4le: Tages- und Wochenzeitungen, Fach- und Publikumszeitschriften, TV und Radio, Online-Medien und Social Communities. Am Anfang steht die Festlegung der Kommunikationsstrategie:…","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-template-full-width.php","meta":{"footnotes":""},"class_list":["post-556","page","type-page","status-publish","hentry"],"yoast_head":"\nMedienarbeit - Newskontor<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.news-kontor.de\/en\/medienarbeit\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Medienarbeit - Newskontor\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.news-kontor.de\/en\/medienarbeit\/\" \/>\n<meta property=\"og:site_name\" content=\"Newskontor\" \/>\n<meta property=\"article:modified_time\" content=\"2016-05-09T21:28:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.news-kontor.de\/wp-content\/uploads\/2021\/08\/SocialMedia-Vorschaubild2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.news-kontor.de\/medienarbeit\/\",\"url\":\"https:\/\/www.news-kontor.de\/medienarbeit\/\",\"name\":\"Medienarbeit - 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